Jb Hi Smart Tv – JB Hi Fi is looking to increase sales in the valuable TV market with a new premium brand called FFalcon, designed and manufactured specifically for the Australian market and exclusively owned by the major retailer.
The new FFalcon range, which includes two types of models, is produced by TCL, the world’s second largest TV manufacturer, and is aimed at the value market.
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This is a category that has proved very popular with consumers with the new JB Hi Fi range focusing on TV brands currently sold by Aldi, Big W and discount TVs sold by Bing Lee and Harvey Norman.
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Despite delivering ultra-high-definition 4K displays, HDR and smart TVs like Netflix Stan and YouTube, FFalcon TVs are competitive.
JB Hi Fi CEO Cameron Treanor said the new FFalcon range “delivers excellent value and delivers excellent display performance and new content streaming features for the Australian market”.
JB Hi Fi Group management believes the brand competes with several premium brands in the Australian market and will enable them to increase sales in this market segment without affecting their premium TV sales.
Founded in July 2017, FFalcon is a global TV brand backed by TCL, which recently took first place in the highly competitive US market and is known for high-quality automated TV production.
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The new UF1 series, the Smart Ultra HD series, includes streaming apps from Stan, Netflix and YouTube as well as YUPPTV.
The UF1 FFalcon series also features HDR, providing viewers with precise reproduction of bright and black tones with brilliant detail.
The new UF1 range comes in a 65-inch model that retails for $798, as well as a 55-inch model for $598 and a 50-inch model for $448.
The $798 65-inch UF1 model has a 3840 x 2160, 4K display and HDR.
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Other features include HDMI inputs x 3 (1.4a & 2.0) USB 2.0 x 2 (MP3 / AC3 / AAC / JPEG / PNG / BMP / GIF / H.265 / H.264 / MPEG 1/2 /3/4 compatible will come.
There are also headphone and AV outputs, as well as 2.4 GHz Wi-Fi and Ethernet optical SPDIF output.
Additionally, JB Hi-Fi’s new F1 series will be available in 40-inch Full HD and 24-inch and 32-inch HD models.
“With our new FFalcon range of TVs, we’re delivering affordable ultra-high definition TVs for our Australian customers with excellent picture quality that won’t break the bank,” said Cameron Trainor, director of JB Hi-Fi.
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